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Sunday, November 22, 2009 11:35 PM

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Frequently Asked Questions About Tufts' New Visual Identity System

How do I obtain a logo?

Fill out the online request form on this page and the correct digital version of the logo for your project will be provided.

Does everything have to be brown and blue?

No, but it is a good idea to use at least one of these colors prominently in your design so it is clearly in the “Tufts family” and then to use photography, accent colors and other graphic elements to create your own look. Read more about the Tufts colors.

Does this affect business cards and stationery?

Yes. Official stationery and business cards may only be ordered online through Staples, or at T-NEMC Print Services.

How do I know where to put the logo in print or on my web site?

The complete visual identity manual will include samples of how to use the Tufts logo. You can also contact Marketing Communications or Web Communications for templates, advice and consultation about using the logo.

Can I create a new logo for my program in combination with the Tufts logo?
No. Instead, we suggest that you create a special look for your program using color, typography, illustration and/or photography.

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Request the New Logo Artwork

Need a copy of the new Tufts wordmark for a print or electronic publication? Register to download the electronic files.

Related Links

Visual Identity System Basics

Want to learn more about the visual identity system? Read a brief overview of its main components and rules.

Need More Help?

Can't find what you're looking for online? Contact the Marketing Communications team (617-627-2117) or the Web Communications team (617-627-4282) for more information.

 

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